FyrstGen took part in the UN General Assembly (UNGA) week in New York City on 26 September 2025, where FyrstGen Board Member Marco Marchesi joined a high-level PRME event at the UN Global Compact Hub as part of its 25th anniversary celebrations. The event, titled "The Future of Business Education," convened deans, students, business leaders, and UN officials to confront a central question of the decade: how must business education evolve to meet the urgent challenges facing people and planet.

The session was hosted by the Principles for Responsible Management Education (PRME), an initiative of the United Nations Global Compact, and focused on how universities, faculty, and students can collectively shape the next generation of character-driven leaders. Discussions emphasised a powerful multiplier effect: that achieving SDG 4 — quality education — creates thousands of future leaders capable of advancing every other Sustainable Development Goal. Students at the event called for an end to being left on the sidelines, urging global institutions to embrace co-creation in shaping the future of business education.

Marco Marchesi, Board Member of FyrstGen, participated in the event's panel on "The Future of Business Education: A Turning Point for Leadership and Society," representing FyrstGen's voice at UN Headquarters and announcing the platform's collaboration with PRME and the UN Global Compact. "At FyrstGen, profitability and purpose reinforce each other," Marchesi said. "By collaborating with PRME and the United Nations Global Compact, we're accelerating responsible innovation, advancing a just transition, and holding ourselves to the highest standards of integrity and impact."

FyrstGen's participation at the UN General Assembly reinforces the shared ambition with PRME to onboarded  850 universities affiliated with PRME— to transfer their innovations into real-world enterprises that create lasting economic and societal value.

As FyrstGen continues to deepen its engagement with the United Nations and global institutional communities, its participation at UNGA 2025 underscored a growing conviction at the heart of the platform: that bridging the gap between education, innovation, and real-world impact is not a single policy or product — it is a long-term commitment. With responsible innovation as its guiding principle, FyrstGen remains dedicated to working alongside PRME, the UN Global Compact, and leading universities around the world to shape the business leaders of tomorrow.